Securifi’s Almond series of routers is aimed at the emerging Internet of Things ecosystem (10% penetration in the US, expected to reach 30% by 2020).

They have sold 100,000+ units till date (0.1% of US market) without much marketing expenses and have a lot of room to grow as they enter retail, ISP and insurer channels.

Drivers of customer satisfaction include ease of setup (2 minutes), rich functionality (home automation, WiFi router, range extender) and relatively low price points. They are compatible with 100+ smart devices including Google Nest, Amazon Echo, Philips Hue, GE Link and several others.